The pop-up shop opened at noon but fans were seen lining up hours before doors opened. The first 50 fans who purchase $50 worth of products got the chance to take a picture with Lady Gaga herself.
Gaga's collection of lip liners, lipsticks and shimmer powers was previously only available online and on Amazon Beauty.
The temporary shop will take up residence between the American Girl store and the Pottery Barn Kids store. It'll be open Friday from 10 a.m. to 9 p.m. but after that, it's closing up shop.