DOWNTOWN LOS ANGELES (KABC) -- The third Sunday in July is National Ice Cream Day - and what better way to celebrate the treat than at downtown L.A.'s Ice Cream Alley.
Ice Cream Alley features a series of popup vendors at Smorgasburg LA, open every Sunday through Labor Day.
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During that time Smorgasburg brings together food trucks, foodies plus vendors selling their goods. To top it off - cool treats of all kinds.
Heather Reyes of Pasadena went with her family to the event. She was treating herself to a violet rose ice cream with flowers on top. Her son Riley got a waffle cone with vanilla ice cream.
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"It's just gonna be a poor parenting day today," she joked.
Riley didn't seem to mind, a big smile on his face as he devoured the frozen treat.
Not a bad way to spend a summer Sunday afternoon.