The Golden State Warriors star is executive producer of the show that examines what it means to grow up in American through the lens of basketball.
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The plot focuses on players, their families and coaches who walk the fine line between dreams and ambition - and opportunism and corruption. It takes place in Washington D.C. and is inspired by Durant's own experiences as a young player.
Casting directors are looking for a wide variety of applicants for roles and say they're not necessarily looking for experienced actors but they were looking for teens ages 13-16 with athletic ability.
The open casting call took place at the Rush Municipal Gym.
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The show is produced by CBS Television Studios and Imagine Television.
"Swagger" was created by Apple - and will be one of the tech giant's first forays into the streaming series market.