"I like to say at the end of the day I'm creating a movement that's lived through love," Rojas said. "All I do is really use paint, and my words, and my motivation, and my poetry and all that to open the door and say, 'Hey there's another way to look at things.'"
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One of Rojas' most recent works in Santa Monica is a mural that reads, "You can't quarantine love." When he saw it going viral he knew this was a much bigger message, so he decided to create a t-shirt out of it. 100% of the proceeds from the sales of the "you can't quarantine love" shirt will be donated to the United Way LA Pandemic Relief Fund.
"I thought, 'What can I do?' I can't write a million dollar check, but if I can inspire a lot of people to wear something really cool that's a piece of art, and then give back to what's in need," Rojas told ABC7. So, the artist decided to donate funds to the United Way LA Pandemic Fund: "Being from LA, it's affecting our home ground."
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T-shirts are currently available for people to pre-order and expected to ship in the coming weeks. If you would like to purchase one visit rubenrojas.com.