That's because it's being introduced on July 9, which is former NFL star O.J. Simpson's 73rd birthday.
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A Ford spokesperson says it's just a coincidence as the new Bronco has been in the planning stages for years.
O.J. Simpson: A look at how the white Bronco chase unfolded, leading to his arrest
OJ Simpson: The timeline of the chase that led to his arrest
Simpson was inside a white Ford Bronco with his friend Al Cowlings during a lengthy police chase in Southern California in 1994 after being charged with murder.
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Millions watched as the moment was carried live on national television.
Wednesday marks the 26th anniversary of that famous slow-speed chase.
O.J. Simpson Bronco chase: A look back 25 years later
O.J. Simpson Bronco chase was 25 years ago today