That's because it's being introduced on July 9, which is former NFL star O.J. Simpson's 73rd birthday.
A Ford spokesperson says it's just a coincidence as the new Bronco has been in the planning stages for years.
O.J. Simpson: A look at how the white Bronco chase unfolded, leading to his arrest
OJ Simpson: The timeline of the chase that led to his arrest
Simpson was inside a white Ford Bronco with his friend Al Cowlings during a lengthy police chase in Southern California in 1994 after being charged with murder.
Millions watched as the moment was carried live on national television.
Wednesday marks the 26th anniversary of that famous slow-speed chase.
O.J. Simpson Bronco chase: A look back 25 years later
O.J. Simpson Bronco chase was 25 years ago today