Robert Cohen is president of RKF, the real estate company helping to redevelop what's known as the Broadway Trade Center in downtown's historic core.
"This is the game-changer," Cohen said. "You can't recreate this character, this column grid, this height, this scale, these window lines, these store fronts. You can't recreate that."
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After the department store closed down in the 80s, the building became home to a flea market. The upper floors were used for garment manufacturing, but now the new owners are envisioning a building that will boast a million square feet of possibilities, featuring high-end restaurants, boutiques and creative office space.
"When you look at the Broadway Trade Center and all of the buildings along Broadway, there's just an undeniable history that's associated with all of them," said John Zanetos of CBRE Group Inc.
The entire renovation project is expected to take about a year and a half. Once it's finished, developers say this building will be another key component in the revitalization of downtown L.A.
"It really establishes all of what's going to happen in the historic core, everything from Hill Street to Spring Street, up and down Broadway," Cohen said.
Developers are also envisioning rooftop gardens, a hotel and a health club.