Some wildfire victims say the return of the tournament gives them hope.
"I think every event that comes back is showing the community, the world, that we're back. We're coming back. We're building back. We're going to be stronger," said Palisades Fire victim Hilary Cannon.
A lucky group of Palisades Charter Elementary School students spent the day at the golf course, treated to a unique behind-the-scenes experience and gifted with a $10,000 grant for their school, which burned down in the wildfire.
"Tradition is important and being back in this location means something," said Cannon. "My girls were so happy to be back at an event in the palisades. And it feels normal."
The California Rises initiative backed by the PGA Tour and Genesis have donated $9 million to Southern California wildfire-relief causes, including to first responders. The tournament is hosted by Tiger Woods.
"For us, to be able to come back here one year later and then hopefully help repair this community," Woods said. "It was just a devastating thing that people lost home's, lost valuables, lost their lives that they will never be able to replace. Hopefully we can make a positive impact this week."
"We want to ensure that the community knows that we have not forgotten you," said Amy Marentic, the chief marketing officer at Genesis. "At Genesis, you are part of the family. You're in our backyard and we want to continue to support."
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Tickets are still available for the four-day tournament, which starts Thursday. This is the 100th playing of the tournament at the Riviera Country Club.
"The last year of course was challenging, but this week when we're welcoming the world's best golfers back to the Riviera Country Club, to the Palisades community," said Mike Antonioni, the tournament director of the Genesis Invitational. "A community we're so proud to be apart of. There's a real celebratory and resilience in the air."