Hundreds prepared to camp out overnight in a line stretching around the mall parking lot. The pocket watches officially release on Saturday.
The Royal Pop collection features eight colorful pocket watches priced between $400 and $420.
As anticipation built ahead of the release, many were expecting a wristwatch.
"I was surprised. I was disappointed for sure, but it's unique on its own," Woodland Hills resident William Enenstein said while waiting in line. "Who else is coming out with a pocket watch that has 500 people plus lined up? Nobody."
More than 300 people initially gathered, but Los Angeles police later limited the line to 200 due to limited supply.
Enenstein was among those who had to leave despite waiting for four hours.
Northridge resident Aidan Chin said he wants to wear the watch, not resell it.
"I'm probably the only one who wants to wear it here," he said. "Everyone is trying to flip it for $1,200."