The signs say sale, but for many items, the prices don't feel like bargains. Experts say some of that can be traced to tariffs, especially when it comes to toys.
"There have been a number of manufacturers that have made it clear that they're going to, in order to adjust to tariffs, do things like remove batteries - so the batteries would need to be a separate purchase. The packaging may be different," said Russell Holly, director of shopping content with CNET.
Toys are feeling the tariffs more because almost 80% are made in China, which did get hit hard by tariffs.
David Bieri, associate professor of economics at Virginia Tech, says online shoppers who find big deals need to note where the item ships from.
"If you're doing direct imports or have FedEx or DHL or UPS, or even the U.S. Postal Service, act as your importer, you will have to carry the cost," he said.
Another product category expecting to see higher prices this holiday season: wine.
Tariffs are part of the problem here, too. European wines have been hit with a 15% tariff. In addition to the higher prices, selection may be limited as well.
Domestic wines could be a better bargain for your holiday celebrations.
Another problem for the wine industry is that people aren't drinking as much wine as they used to, so it could be a rough holiday season for wine-makers.