The star was unveiled in front of the Capitol Records building during a dedication ceremony. Television host and Rivera's close friend Jessica Maldonado emceed the event along with Mexican singer Gloria Trevi.
"She was there when I was a young boy, and her music and life really brought something positive to my life, so she means a lot to me," said a fan who attended Thursday's ceremony.
La Diva de la Banda: Honoring the life and legacy of music icon Jenni Rivera
La Diva de la Banda: Remembering music icon Jenni Rivera
The star was accepted by Rivera's five children.
"It's such an honor to be the daughter of such an amazing woman," said the singer's eldest daughter Janney Marín Rivera, better known as "Chiquis." "A woman that accomplished so much, yes, but more than anything, being a daughter of a woman who has left her footprint on this Earth that's in so many people's hearts. Even if it's been almost 12 years, she's still living, and I see her in my siblings and I see her in all of you guys."
Rivera was a trailblazing music icon who broke ground in the '90s as a female singer in the Mexican Banda genre and is currently the highest-earning Banda singer of all time. She and six others died in a plane crash in 2012.