Phil Schiller talks about the features on the new iPhone 7 earphone options during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller talks about the features on the new iPhone 7 earphone options during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller talks about the pricing on the new iPhone 7 Plus during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Phil Schiller talks about the features on the new iPhone 7 during an event to announce new products, Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Jeff Williams, Apple's chief operating officer, speaks during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
Apple unveils new iPhone at event in San Francisco, Wednesday, September 7, 2016. (KGO-TV)
Apple unveils new products at event in San Francisco California, Wednesday, September 7, 2016. (KGO-TV)
Apple unveils new products at event in San Francisco California, Wednesday, September 7, 2016. (KGO-TV)
Apple unveils new products at event in San Francisco California, Wednesday, September 7, 2016. (KGO-TV)
Apple unveils new products at event in San Francisco California, Wednesday, September 7, 2016. (KGO-TV)
Apple unveils new products at event in San Francisco California, Wednesday, September 7, 2016. (KGO-TV)
Apple is holding an event where a new iPhone is expected to be unveiled, San Francisco, California, Wednesday, September 7, 2016. (KGO-TV)
Apple is holding an event where a new iPhone is expected to be unveiled, San Francisco, California, Wednesday, September 7, 2016. (KGO-TV)
Apple is holding an event where a new iPhone is expected to be unveiled, San Francisco, California, Wednesday, September 7, 2016. (KGO-TV)
Apple is holding an event where a new iPhone is expected to be unveiled, San Francisco, California, Wednesday, September 7, 2016. (KGO-TV)
SAN FRANCISCO -- Apple held an event in San Francisco where the company unveiled a new iPhone, Apple Watch and AirPods.