Target announced Thursday that it was teaming up with the upscale clothier known for its smiling whale logo and preppy, Martha's Vineyard-inspired clothing for a collaboration that will include apparel for men, women and children as well as home and outdoor items.
The entire collection ranges in price from $2 to $120, but the companies said most items will have a ticket price less than $35. At Vineyard Vines proper, adult button-downs retail for approximately $100 and T-shirts start around $45.
"We worked closely with the Vineyard Vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it's for a shared meal with friends or a family trip to the beach," Mark Tritton, Target's chief merchandising officer, said in a news release.
Neither retailer released photos of the actual merchandise, which will hit Target stores on Saturday, May 18.
The Vineyard Vines partnership is Target's latest in a series of collaborations with higher-end brands and designers like Lilly Pulitzer, Alexander McQueen, Victoria Beckham, Zac Posen and Jason Wu. In some cases, items sold out within minutes of becoming available online and caused a frenzy as shoppers hit stores in person.