The "Ukraine Fashion Project," which was started last year by a fashion brand strategist from Los Angeles, has helped six Ukrainian designers get their work on display for sale in New York City just as they were going into hiding.
"They're all very well-developed in Ukraine, but just don't export very much here in the U.S. just yet," said fashion brand strategist Jen Sidary. "So initially, yes, it was to, you know, build awareness and get buyer orders. And now, of course, with what has happened this week with their neighbor invading their country, it's now a larger mission."
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Sidary says she checks on the designers every day to make sure they are safe, and plans to continue helping them.