Apple iPhone XS and XS Max go on sale as customers line up outside stores

Eager Apple fans lined outside stores across Southern California early Friday morning in order to be the first to get the newest iPhones.

LOS ANGELES (KABC) -- A new iPhone release isn't the kind of doorbuster event that it used to be. But still you can expect increased traffic at Apple's stores and authorized retailers as its new models hit the market Friday.

They are the iPhone XS and the iPhone XR.

Apple says the XS and XS Max are faster with a more advanced camera and extended battery life.

The XS starts at $999.

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The larger version, the iPhone XS Max has a 6.5 inch display, making it Apple's biggest screen, the price starts at $1,099.

Eager Apple fans lined outside stores across Southern California early Friday morning in order to be the first to get the newest iPhones.

PHOTOS: Apple unveils new iPhones, watch at event

Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Kaiann Drance speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller speaks about the camera on the Apple iPhone XS during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller, Apple's senior VP of worldwide marketing, speaks about the new Apple iPhone XS Max during an event Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Apple is also releasing a new version of its Watch. The Series 4 version of the device offers increased health-monitoring features.

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