A wine brand has partnered with Snoop Dogg on a red wine inspired by the convicts-turned-colonists who built Australia.
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Snoop Cali Red is the name of the new California wine from 19 Crimes. The wine brand features criminals from the 18th and 19th centuries who violated one of the 19 crimes on its label, hence the namesake.
"Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes - rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family," said John Wardley with TWE Marketing.
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Snoop Cali Red is expected to launch in the summer of 2020.
Last year was the summer of spiked seltzers, so who's to say 2020 won't be the summer of Snoop Cali Red?