Last year, the company sent his character off to Mars and replaced him with a new pitchman. But Goldsmith is back in the public eye with a new memoir about his life, which was perhaps nearly as interesting as his TV persona.
The book "Stay Interesting" details a lengthy career in television and flings with more than one well-known actress.
Goldsmith will be doing a book-signing at The Last Bookstore, Friday at 8 p.m.
For Goldsmith's on-set interview with George Pennacchio, see the video above.