Adidas is on the hot seat to cut ties with Kanye West in aftermath of antisemitic remarks

"I can say antisemitic s--- and Adidas cannot drop me," Kanye West said during his now infamous tirade against Jews during the Drink Champs Podcast earlier this month.

With a social media uproar focused on Adidas brewing, Ye's theory is now being tested.

Here's the deal: The list of brands distancing themselves from West is growing by the day. Balenciaga and Vogue publicly cut ties last week, and on Monday talent agency CAA dropped West as a client, and production company MRC said that it's shelving a documentary on West. Now the scrutiny has shifted to the German sportswear giant and its long-standing partnership with the controversial artist.
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Celebrities including Kat Dennings, Josh Gad and Meg Stalter condemned Adidas for sticking by West. Detlef Schrempf, former NBA sharpshooter and Adidas sponsoree wrote, "I represented the 3 stripes during my career & beyond. @adidas needs to make a statement NOW! Suspend any relationship w/ @kanyewest until he has received psychiatric help, but why wait? End it now. He won't change #erasethehate."

Jonathan Goldblatt of the ADL released a statement Monday aimed squarely at Adidas calling its failure to cut ties with West "pathetic."

Pressure on Adidas increased this weekend after a group of Neo-Nazis placed banners on the 405 highway in Los Angeles saying "Kanye is right about the Jews."

"Today on the 405 in Los Angeles. We are waiting @adidas," read Shannon Watts' tweet in response to the incident that received more than 100,000 likes.



Earlier this month after West wore a "White Lives Matter" shirt in public, Adidas said that it was reviewing its lucrative partnership with his Yeezy brand.
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"After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review," the apparel maker said in a statement. "We will continue to co-manage the current product during this period."

Bottom line: Since that statement, West has come out and targeted Jews explicitly in shocking public statements, becoming the most prominent openly anti-Semitic public figure in a generation.

With pressure mounting and West's hate campaign against Jewish people continuing, it seems the question is when, not if, Adidas will cut ties.

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