The pre-event merchandise stand opened for business at 10 a.m. Wednesday at Lake Park, adjacent to the stadium that will begin hosting Swift's Eras Tour on Thursday night. Fans started lining up around 8 p.m. Tuesday, and more than 3,000 people were estimated to be in line for the sale.
Among the Swifties who were on hand were Huntington Beach residents Mia and Audrey, both sporting the signature Taylor Swift friendship bracelets, which fans have been making and trading in reference to a line in the song "You're on Your Own, Kid."
Taylor Swift fans descend on Inglewood for exclusive merchandise
Why did Mia and Audrey wait in line for hours? They were hoping to score the "exclusive" blue Eras Tour crewneck sweatshirt, which is only available for purchase at the merchandise truck.
"You can't get it also at the stadium, like during the shows. You can only get it at the merch trucks."
Taylor Swift's The Eras Tour makes 6-night stop at SoFi Stadium: What to know ahead of the show
Taylor Swift's The Eras Tour at SoFi Stadium: Here's your concert prep checklist
Pre-event sales at the stand are scheduled to continue until 7 p.m. Wednesday, resuming Sunday from 10 a.m. to 7 p.m. On all other concert days from Aug. 3 through Aug. 9, exterior merchandise stands at SoFi Stadium will open at noon, with additional locations inside the venue when gates open.
Parking for early merchandise shoppers can be accessed via Century Boulevard and Yukon Avenue. Overnight parking is not permitted at SoFi Stadium.
Swift's Inglewood shows will wrap up the U.S. leg of the tour, her first in five years. She will then take her tour international, beginning with a show in Mexico City on Aug. 24.