The process is expected to make the shopping experience a little longer.
Demos will also be given to customers who receive vehicles back from a service center.
CEO Elon Musk acknowledged the test ride will slow down car delivery, but he says it's worth it to have customers understand how the self-driving technology works.
MORE: Tesla reportedly building new drive-in theater, supercharging facility in Hollywood
Tesla apparently building new drive-in theater, supercharging facility in Hollywood