Fresh & Easy to close 30 stores in Southern California

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Fresh & Easy is shuttering 30 stores in the Southern California area in the next few weeks. (Damian Dovarganes)

Fresh & Easy is planning to close at least 30 stores in the Southern California area by April 3.

CEO Jim Keyes announced the company plans to sell 50 stores in a YouTube video posted Friday.

"While the decision to close any store is always difficult, we believe it's really important to use this opportunity to redeploy the cash that we're spending in these locations into other locations that are better suited to the needs of the customers," Keyes said.

"Some locations... we knew that they may not meet the criteria necessary for modern convenience for our customers," Keyes added.

The Fresh & Easy store in Pasadena faces plenty of competition. Pavilions is across the street and Trader Joes is also nearby.

Locations in Arcadia, Azusa, Buena Park, Camarillo, Chino Hills, Compton, Corona, Costa Mesa, Hermosa Beach, Jurupa Valley, La Habra, La Mirada, Lakewood, Long Beach, Los Angeles, Newbury Park, Oak Park, Ontario, Oxnard, Pasadena, Rancho Cucamonga, Riverside, Tujunga, Upland, Ventura, Walnut Park and Westminster are among the stores expected to close.

Twenty other stores are slated to close in Nevada.

The chain was bought out of bankruptcy by The Yucaipa Companies in 2013.

Keyes noted some of the money will be used to build F3 stores, or express versions of the California-based chain.

Below is a complete list of stores:

  • Foothill Boulevard and Second Ave in Arcadia

  • Alosta and Citrus avenues in Azusa

  • Valley View Street and La Palma Avenue in Buena Park

  • Arneill and Las Posas roads in Camarillo

  • Chino Hills Parkway and Eucalyptus Avenue in Chino Hills

  • Central and Rosecrans avenues in Compton

  • Ontario and Rimpau avenues in Corona

  • Newport and Harbor boulevard sin Costa Mesa

  • Pacific Coast Highway and 8th Street in Hermosa Beach

  • Limonite Avenue and Clay Street in Jurupa Valley

  • Beach and Whittier boulevards in La Habra

  • Imperial Highway and Santa Gertrudes Avenue in La Mirada

  • Woodruff Avenue and South Street in Lakewood

  • Spring Street and Palo Verde Avenue in Long Beach

  • Palos Verdes Drive and Western Avenue in Los Angeles

  • Central Avenue and Adams Boulevard in Los Angeles

  • Tampa Avenue and Nordhoff Street in Los Angeles

  • Wendy Drive and Old Conejo Road in Newbury Park

  • Lindero Canyon and Kanan roads in Oak Park

  • Euclid Avenue and Philadelphia Street in Ontario

  • Rose Avenue and Gonzales Road in Oxnard

  • California Boulevard and Lake Avenue in Pasadena

  • Foothill Boulevard and Vineyard Avenue in Rancho Cucamonga

  • Foothill and Day Creek boulevards in Rancho Cucamonga

  • Arlington Avenue and Madison Street in Riverside

  • Foothill Boulevard and Pali Avenue in Tujunga

  • 8th Street and Mountain Avenue in Upland

  • Telegraph and Day roads in Ventura

  • Alameda Street and Florence Avenue in Walnut Park

  • Goldenwest Street and McFadden Avenue in Westminster
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