Clippers to unveil new logo, uniforms this week

The Los Angeles Clippers will unveil a new logo and new uniforms this week, multiple sources told ESPN.

Clippers owner Steve Ballmer is expected to formally make the announcement as early as Thursday. The Clippers have already begun the process of switching out the old logos at the team's training facility in Playa Vista, California.

ESPN reported in April that the Clippers were planning on changing their logo and uniforms this offseason. In addition to red, white and blue, which have been the team's primary colors, the Clippers will also add black as a new color, including adding a black alternate uniform.

Ballmer has been looking at ways to rebrand the team since purchasing the franchise for a record $2 billion last August and has been reviewing possible changes since November, when he hired Gillian Zucker as president of business operations.

"Of course I've seen it, but I haven't really looked at it," Clippers coach and president of basketball operations Doc Rivers said in April, when asked about the possible new uniforms. "I don't mind change. I think change is good."

While the Clippers will be rebranding the team this offseason, there are no plans to change the team name. Ballmer was asked about possibly changing the name last season, and said that was not something he was considering.

"The word Clippers means something now; it didn't mean much probably a year and half ago but it means something today," Ballmer said. "If I was to give you my visceral view, my track record is on display. Here we are, 30 years later and Windows is still called Windows. It hasn't changed its name."