Beauty products aim to prevent air pollution damage

LOS ANGELES (KABC) -- Many people want younger looking skin and one of the ways to do that includes protecting it from sun damage.

But now a slew of products are also claiming to protect skin from pollutants in the air.

Actress Aicha Reid has had a strict skincare regimen since high school. Lately, she's noticed the damage to her skin from air pollution.

"It's happened before where I'm walking by a bus and then all of a sudden there's just like this thick black smoke just wafting into my face and I'm just like, 'my pores!'" she said.

Reid is not alone. A recent Mintel report found that in the U.S. 34 percent of women are concerned about the effects of pollution on their skin, and cosmetic companies are taking notice.

"There's been an explosion of products that are either being developed or remarketed for the purpose of decreasing damage from air pollution," said Dr. Amy Derick a board-certified dermatologist and American Academy of Dermatology member.

Products are now being promoted to remove particulates from the skin, or neutralize free radicals, which are molecules experts say injure the skin's cells and cause inflammation.

"Pollution can accelerate normal aging by breaking down collagen and increasing free radicals in the skin, so I think that it can accelerate the aging process in certain people," Derick said.

Experts said exposure to pollution over time can lead to dullness, wrinkles and dark spots. Dr. Derick recommends using a cleansing brush to decrease the amount of pollution left on your skin overnight and also a topical antioxidant.

Dr. Elizabeth Tanzi, a board-certified dermatologist and American Academy of Dermatology member, said researching products is essential.

"Find out what products have been shown to be scientifically helpful. Find out which ones are not just jumping on the pollution bandwagon, and those that have really gone and put in some research behind it," she said.

Reid said her skin looks even better now that she is paying attention to the air around her.

"I've noticed a major improvement in my skin since I started taking, you know, proper steps to sort of counter the effects of air pollution damage," Reid said.

Industry studies are underway to further investigate the effects of pollution on different types of skin. Industry experts also said we can expect even more anti-pollution skin care products on the market in the near future.