Toddler with Down syndrome stars in OshKosh B'Gosh holiday campaign

Little Asher Nash captured the hearts of many after a talent agency told his mom that they weren't looking for "a baby with special needs." Now, you can find his bright smile on advertisements throughout the holiday season.

When Asher's mom, Meagan Nash, said she came across a casting call in July for the children's clothing brand, Carter's, she submitted photos of her son with Down syndrome. When she didn't hear back from the talent agency, the mother of two said she reached out to the agent.

"Her (the agent's) response to me was, 'I did get the submission but I did not submit because the criteria did not specify that they were looking for a baby with special needs,'" Nash told ABC News. "And to that, I asked her, 'Well, did they specify that they were not looking for a baby with special needs?' And she said 'No.' She said they didn't specify either way."

Nash said the agent apologized and said she'd submit Asher's pictures, but the incident got her thinking for months about how many other talent agencies were not entering the photographs of children with disabilities.

OshKosh B'Gosh met with the family last month to plan out Asher's spot in their holiday advertising campaign. His photos will be used on OshKosh B'Gosh's website, social channels and email blasts.

The campaign, which started Friday, will run through December.