James Marcus Howe, 42, was a husband, a father, a reality TV director and the target of a gunman posing as a solicitor.
On the morning of Nov. 27, Howe and his wife heard a knock on the door of their home on Sagamore Way and Avenue 42.
Police say that's when two suspects forced their way in, fatally shot Howe and wounded his wife.
"So today, we're asking you to help us identify the two suspects who went to the door and the female suspect who was in the car," said Los Angeles police Capt. Jennifer Thomas.
Howe's family from Evanston, Illinois joined police at a news conference and announced a $75,000 reward in connection to the murders.
His father Allan Howe, a Mennonite minister, says the family is very close and they were always in touch with James. He says he's experiencing both waves of grief and happy memories following the murder of his son.
"This sudden murder right on the front porch of the house that they were living in is stunning to us all," said Allan.
Friends say James' wife Danay is trying her best to cope and be a mother to their 5-year-old son. James' aunt, Marsha Howe Adams, read some of the words Danay spoke at his funeral.
"I am angry, I am angry that the people that did this did not get enough love in their life that they would do such a thing," read Marsha.
Family, friends and police want the suspects brought to justice and hope the reward money will bring forth new leads in the case.
The suspects were last seen driving an older model dark green convertible Ford Mustang with a tan top.
Howe was a director on "America's Next Top Model."
Anyone with information regarding the murder was urged to contact the Los Angeles Police Department at (877) LAPD-247.