Hundreds of contractors join class-action lawsuit accusing HomeAdvisor of fraud: 6abc Action News Investigation

ByChad Pradelli KABC logo
Friday, February 14, 2020
Hundreds of contractors join class-action lawsuit accusing HomeAdvisor of fraud
The lawsuit, filed by a Haverford law firm, claims HomeAdvisor's business model is defective, deceptive and fraudulent.

HAVERFORD, Pennsylvania -- You may have seen the HomeAdvisor commercials. It's a digital marketplace for home service professionals and remodelers.

6abc Action News investigative reporter Chad Pradelli has learned hundreds of contractors are seeking to join a class-action lawsuit accusing the company of fraud.

The lawsuit, filed by a Haverford, Pennsylvania law firm, claims HomeAdvisor's business model is defective, deceptive and fraudulent.

From roofers to carpenters, to electricians, HomeAdvisor has been a tool to grow business for home improvement contractors.

The company charges contractors money for leads to potential customers considering projects.

Rich Bevilacqua is a member and owns Ram Exteriors.

"I believe it was $128 per lead," he said. "Lead means basically they send us a name and address, phone number and email and best of luck."

He says, at one point, he was paying $3,000 a month in leads. But here's the problem: While he did get some jobs through leads, he believes roughly half were bogus.

"Either we could not reach anybody, even after calling immediately after receiving notification," or he says when a homeowner did answer, "They said that they never signed up for anything. They didn't request any work done for any contractors."

Bevilacqua and 1,300 contractors nationwide are seeking to join a class-action lawsuit.

It claims the company distributed bogus leads, blatantly disregarded the lead budgets of contractors and adopted internal procedures that discourage refunds.

It even accuses HomeAdvisor's sales representatives of " blatantly lying to service professionals."

In court records, HomeAdvisor has denied wrongdoing and wants the lawsuit dismissed.

Scott Ziegler signed up with HomeAdvisor when the company was known as Service Magic in 2006. It has since merged with Angie's List.

"At the end of the day they're really just there to take your money," he said.

He says he too began to suspect dead leads.

But more troubling for Ziegler, he says HomeAdvisor began exceeding his set monthly budget of $400 and billing him for a service called instant bookings.

He says he was billed an estimated $8,000 over three months for instant bookings. Furious, he says he called looking for a refund.

"I said can you please show me proof that I agree to these terms? Show me where I clicked on new terms of agreement or where I signed a paper or a voice recording of me agreeing to these terms. They told me to get a subpoena," Zeigler said.

The Denver based HomeAdvisor had no comment on Bevilacqua's case, citing the pending litigation. The company released this statement regarding Ziegler:

"We are aware of the pro's ongoing concerns regarding his membership with HomeAdvisor. While we disagree with his assessment of the situation, we will continue to work with him towards a resolution."