UCLA's historic Pauley Pavilion will gain a presenting sponsor as part of the school's $38 million, 10-year deal with a credit union.
Anheuser-Busch, the parent company of the official beer of the NFL, issued a strong statement expressing its displeasure over how the league has responded to its players being connected to incidents of domestic violence and child abuse.
The Radisson hotel chain became the first sponsor Monday to back away from its involvement with the NFL amid the chaos that has enveloped the league over the past week.
The owners of California Chrome signed their first major sponsorship deal for the horse ahead of his attempt to be the first Triple Crown winner in 36 years.