Rose Bowl allowing sales of beer and wine for the first time since 1989 staff KABC logo
Friday, July 30, 2021
The Rose Bowl celebrates 95 years of AmericaFest
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The Rose Bowl is celebrating the Fourth of July with more fireworks than ever before for its 95th annual AmericaFest celebration.

PASADENA, Calif. (KABC) -- There will be something new for UCLA football fans at the Rose Bowl this season: beer and wine.

Since 1989, beer and wine sales have been banned at UCLA home games. Now, the school's athletic department is reversing the policy, allowing them to be sold at Rose Bowl concession stands.

Several other Pac-12 schools already permit beer and wine sales.

USC is not one of them: it banned the sale of alcohol at the Coliseum back in 2005.