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Oprah Winfrey launches OWN cable network

This file photo taken Wednesday, Dec. 8, 2010 and provided by Harpo Productions Inc., shows talk-show host Oprah Winfrey holding an 18-month-old koala named Elvis at the Hamilton Island Wildlife Park in Whitsundays, Australia. (Photo courtesy of Harpo Productions Inc.)

January 1, 2011 12:00:00 AM PST
The Oprah Winfrey Network, OWN for short, was launched on New Year's Day, as the Queen of Daytime started off 2011 with a bang.

In a one-hour preview episode that aired at noon EST, Winfrey gave an overview of the live-your-best-life fare she will broadcast across the network's schedule.

OWN is replacing the Discovery Health network and will initially be available in more than 80 million homes. OWN is a joint venture between Harpo Inc. and Discovery Communication.

The startup cost for the network is reportedly $189 million.

In June, Winfrey ends her wildly successful weekday syndicated show after 25 years.

The Associated Press contributed to this report.

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