Applebee's Neighborhood Grill + Bar doesn't want you to forget that it's a bar. That's why the restaurant is offering $1 margaritas all month long in October.
"We focus on our food a lot, but 'bar' is in our name, and it is an integral part of what makes Applebee's a great neighborhood destination," said Patrick Kirk, vice president of beverage innovation at Applebee's.
The drink, known as the "Dollarita," is being served all day, every day in October at participating locations while supplies last, according to the restaurant. The margaritas are served on the rocks.
The Glendale-based chain has struggled to attract a younger demographic of patrons, leading it to shutter 135 restaurants across the country.