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Ticketmaster allows groups to manage prices

KABC-TV covers Los Angeles and Southern California.

April 18, 2011 12:00:00 AM PDT
Southern California-based Ticketmaster is now letting music artists and sports teams change their ticket prices based on demand.

The hope is that by raising the price of popular tickets, scalpers' profits will be reduced.

It will also let promoters drop prices on events that aren't as popular, so you'll be able to find seats at bargain rates.