Doritos bills itself as a bag of chips "For The Bold," but we're not so sure this is what the company had in mind.
Apparently some residents of South Buffalo stranded in a snowstorm walked right up to an abandoned truck stocked with the cheesy snack and helped themselves.
A picture originally posted on Facebook by Angela Oestereich of Buffalo showed two looters climbing into the back of the truck. She captioned the photo, "Just some people casually robbing the doritos truck on seneca street. How typical."
The picture was picked up by news stations and soon went viral.
A reporter from Toronto who was in the area said the men tried to share their loot.
Many on social media said they didn't blame the looters, saying the storm gave them no other choice.
One Twitter user even said that the Doritos should be grateful.
And many supported the looters simply because, they said, Doritos are delicious.
During the storm last week, parts of Buffalo accumulated more than six feet of snow, according to ABC affiliate WKBW.
Quick poll: If you were stranded in a snow storm and could only have one food, what would it be? Let us know in the comments!