HYDE PARK, LOS ANGELES (KABC) -- Fans are remembering Nipsey Hussle Thursday on what would have been the slain rapper's 34th birthday.
Hussle, born Ermias Joseph Asghedom, was shot and killed in front of his The Marathon store March 31 in Hyde Park.
Groups of fans were seen stopping by the clothing store early Thursday morning to pay their respects.
Community and religious leaders gathered near the store to release white and blue balloons and have a prayer. Some people traveled all the way from Arkansas to honor the fallen rapper.
"My brother just had a baby and we named him after Nipsey. Nipsey, you will truly be missed and we love you," said Shauntia Norwoods.
The rapper's birthday was trending on social media early morning with the hashtag #TheMarathonContinues.
Fencing had been placed around his clothing store to start the early development stages of a tower to commemorate his life and legacy. The Marathon has remained closed, although fans have been able to purchase items online.
An outpouring of grief followed Hussle's killing, with murals popping up around Los Angeles in his honor. The beloved hip-hop artist's untimely death generated countless tributes from musicians, elected officials and professional athletes.
Thousands packed the Staples Center for an emotional memorial service to Hussle a few weeks after his death, which was followed by a procession with people lining the streets of L.A.
Hussle was a father of two who was engaged to actress Lauren London, who posted a tribute on Instagram.