John Ortiz stars as Joe Sandoval, the patriarch of a family who owns the successful California vineyard. His biggest rival? His ex-wife played by Bellamy Young who wants to take back her family's land.
Ortiz is thrilled that because the series has a large, mostly Latino cast, there are plenty of opportunities for fully-formed characters as opposed to stereotypes.
"You truly have a family, you have a community of people, and so the spectrum of the culture is brought to a fuller, more realistic stage," said Ortiz.
"That authenticity is what makes it just mean everything to the people who will be watching, and the truth of the story, the pursuit of the American dream, is what allows all of us to see ourselves in these characters," said Young.
While there is plenty of drama and intrigue, the stars say there is also plenty of fun.
"We all need a little escapism, right?" said Young. "And this is boozy and sexy and fun, and the intrigue ... the betrayal."
"I'd love to add they enjoy it. The characters are enjoying it," said Ortiz. "I think the viewers will enjoy it as well, because they're enjoying it in an unapologetic way. It's bold. They're owning it."
Bellamy said what she's been able to learn about the wine world through "Promised Land" has definitely changed her views on vintages.
"I was definitely a 'What color is the label?' kind of girl," laughed Young. "But now I really see this lifestyle is not a hobby, it's full commitment."
"Promised Land" airs Monday nights on ABC.