Taylor Swift fans line up by the thousands for pre-concert merchandise sale outside SoFi Stadium

Thursday, August 3, 2023
Taylor Swift fans line up for merchandise sale outside SoFi Stadium
Ahead of Taylor Swift's concert series at SoFi Stadium, throngs of fans lined up overnight in anticipation of a merchandise sale in Inglewood.

INGLEWOOD, Calif. (KABC) -- Ahead of the upcoming Taylor Swift concert series at SoFi Stadium, throngs of fans lined up by the thousands overnight in anticipation of a merchandise sale in Inglewood.

The pre-event merchandise stand opened for business at 10 a.m. Wednesday at Lake Park, adjacent to the stadium that will begin hosting Swift's Eras Tour on Thursday night. Fans started lining up around 8 p.m. Tuesday, and more than 3,000 people were estimated to be in line for the sale.

Among the Swifties who were on hand were Huntington Beach residents Mia and Audrey, both sporting the signature Taylor Swift friendship bracelets, which fans have been making and trading in reference to a line in the song "You're on Your Own, Kid."

One day until Taylor Swift takes over Sofi Stadium, and "Swiftie" mania is officially in full swing.

Why did Mia and Audrey wait in line for hours? They were hoping to score the "exclusive" blue Eras Tour crewneck sweatshirt, which is only available for purchase at the merchandise truck.

"You can't get it also at the stadium, like during the shows. You can only get it at the merch trucks."

Taylor Swift's The Eras Tour makes 6-night stop at SoFi Stadium: What to know ahead of the show

ABC7 is getting you ready for Taylor Swift's The Eras Tour at SoFi Stadium with an all-encompassing concert prep checklist.

Pre-event sales at the stand are scheduled to continue until 7 p.m. Wednesday, resuming Sunday from 10 a.m. to 7 p.m. On all other concert days from Aug. 3 through Aug. 9, exterior merchandise stands at SoFi Stadium will open at noon, with additional locations inside the venue when gates open.

Parking for early merchandise shoppers can be accessed via Century Boulevard and Yukon Avenue. Overnight parking is not permitted at SoFi Stadium.

Swift's Inglewood shows will wrap up the U.S. leg of the tour, her first in five years. She will then take her tour international, beginning with a show in Mexico City on Aug. 24.