Movie fans are covering their eyes, trying to mimic Sandra Bullock's character in the movie.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
In response, the Los Gatos-based company Netflix tweeted out the following message:
"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
The thriller seems to have struck a nerve, triggering the creation of memes and online chatter.
"Bird Box" is about monstrous entities that compel any human who sees them to quickly try to kill themselves.
Even horror king Stephen King said he was "absolutely riveted" by the movie.
More than 45 million accounts streamed "Bird Box" in the first seven days of its release, according to Netflix. It's a new record.
It's inspired a wide variety of memes and challenges:
#BirdBoxChallenge: @michaelstrahan attempts to put lipstick on @sarahaines with a blindfold on! #GMADay https://t.co/G4PdrKdY6w pic.twitter.com/h5HIWtJtXw
— Good Morning America (@GMA) January 2, 2019
Y’all gotta chill #BirdBoxChallenge 😂😂 why he do the baby like that pic.twitter.com/hspFdNHzTC
— Mya✨ (@sosomyaaa) December 27, 2018
Only in NY #BirdBox #BirdBoxChallenge @NigelDPresents pic.twitter.com/VPemHPdovu
— Tommy (@THOMAS_RE89) December 25, 2018
When your husband finishes watching Bird box and is listening for the birds #BirdBoxNetflix #birdboxchallenge pic.twitter.com/i4CldWpeI6
— golden_gabby99 (@gabriela_vences) December 25, 2018
When the Dog has to go out, but you wanna make sure he doesn’t get caught lackin and run out in front of a car or something #BirdBoxChallenge #Birdbox pic.twitter.com/Yn0WjSNrm7
— Wes Finesse 𓅓 (@rwharris95) December 26, 2018
Bird box got me like.... #BirdBoxChallenge pic.twitter.com/mzqvvYuIzW
— Shortest giraffe (@KassanovaYt) December 24, 2018
#BirdBoxChallenge lmao...the wrapping paper!!!! 😂 my chest!!! pic.twitter.com/dpQ5aYUgKc
— Dennis (@DennisTaylors) December 26, 2018
*Friend texts* Yo J.R., you got $150 I can borrow?
— J.R. “None Flyer” Adams (@noneflyer) December 24, 2018
Me: jdjejueiwjwiruwirnxbxvznzmqop#BirdBoxChallenge pic.twitter.com/TyzA1mfIm7
#BirdBoxChallenge #birdboxmovie #BirdBoxNetflix after watching the movie 😭😭 pic.twitter.com/FGjPC4ALHr
— Jonathan (@Jonathaniix) December 25, 2018
Listening For The Birds 🦅 😂 #BirdBoxChallenge pic.twitter.com/9NMomqcXZo
— DreadHeadMarlee (@DreadHeadMarLee) December 24, 2018