Casual restaurant chain T.G.I. Friday's "Right Portion, Right Price" is one example.
"We feel we're known for having some delicious items across the menu and now we've added another choice to that is your portion size," said Gary Kawalec, T.G.I. Friday's.
T.G.I. Friday's has six smaller entrees in its lineup, averaging a third less food at a third of the cost.
"It's a good well-rounded menu that you can find a choice really for what you're in the mood for that night," said Kawalec. "The Dragonfire Chicken, a nice little spice component to it, a Kung Pao sauce that's got a little heat. And the Key West Shrimp with a nice lime splash to it that gives it some nice zest at the end."
Dragonfire Chicken has approximately 500 calories and 10 grams of fat at $7.99. Shrimp Key West has 370 calories for just $8.99.
Then there's Quiznos, which has long offered seven subs under 500 calories, but their new campaign features six flatbread sandwiches called "Sammies" on the menu.
From 160 to 240 calories, you can have Cantina Chicken, Sonoma Turkey or a Bistro Steak Melt, to name a few under 300 calories for just two bucks each.
Finally, if you are in the mood for Mexican food, say "Fresco" at Taco Bell, because they have nine items under 350 calories and fewer than 8 grams of fat starting at just $1. Actually, the highest price on that menu is a mere $3.50.