"It really is the Rolls Royce of nutrition bars," says Anthony Flynn.
Anthony Flynn had a very personal reason to create You Bars: He suffered from food allergies.
You Bars are made to order personalized energy bars for seemingly every need.
"People who have a very specific idea of the exact ingredients they'd like in their bars," says Flynn.
Like those wanting higher-protein, lower-fat, gluten-free, sugar-free bars for those allergic or sensitive to certain foods and additives.
"You're always looking for something else that will give you a bit more edge," says marathon runner Michael Richards.
Marathon man Michael Richards loves the concept. He was tired of scanning bars that offered extras he could do without, like added sugars, caffeine and more.
"When you're running for three-and-a-half, four hours, you need something to sustain you," says Richards. "Something you can carry that's lightweight but will give you the energy right back."
He's right. Athletes working 90 minutes or longer deplete their fuel stores and are in need of carbohydrates, the body's fuel of choice, along with a bit of protein for staying power.
"If you're really an athlete you need a very specific type of nutrition guidelines to follow," says Flynn.
Clients choose a base of nut butters or fruits like dates, then select whey, soy, or egg-white protein if desired, along with tasty extras.
"Like nuts and seeds, chocolate, fruits and berries, sweeteners, and grains," says Flynn.
There's also an infusion of protein, vitamins, minerals or fiber if desired. The online nutrition fact profile shows exactly what's needed for taste or performance. The finishing touch? Make it personal and name your bar.
The only thing that might pinch is the bite being taken out of your wallet. Twelve bars cost $40, which averages $3.33, about a buck to a buck-and-a-half more than commercial brands. So you have to ask yourself if having your name here is worth the extra. (Anthony throws in an extra bar with your dozen, plus $7.99 shipping and handling.)