Women like their lashes to make a statement, and cosmetic companies promise to give women what they are looking for.
/*Consumer Reports*/ had staffers try 16 mascaras to determine whether more money gets you longer, thicker lashes. They tested both expensive department store brands, like Estee Lauder, and cheaper lines, like Maybelline.
"We had staffers use each of the mascaras two days in a row. They rated how each one looked at the beginning and the end of the day, as well as how easy it was to put on and remove ... and how well the brush worked," said Sue Perry, /*Consumer Reports*/ ShopSmart.
Labels were covered so no one knew which mascara they were using.
"A lot of these mascaras did the job very well, but some of the wands were too long and they were hard to control," said Melissa Valentino, a mascara tester.
"I found some of them very difficult to take off. And I had to keep rubbing my eyes," said Paula Grant, another mascara tester.
One of the most expensive mascaras on the list, Christian Dior's DiorShow, $24, was one of the least favorite among the panelists. Maybelline's top-selling Great Lash Washable mascara was also not a favorite.
"We found you don't have to spend a lot to get a great mascara," said Perry, "Max Factor's Lash Perfection Volume Couture was one of our panelists' favorites. And at $7, it was one of the cheapest we tested."
So, you won't need to dig too far into your purse the next time you buy mascara.
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