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Amazon offers cheaper Kindle e-reader w/ ads

April 12, 2011 12:09:16 AM PDT
Amazon will soon offer a cheaper version of its popular Kindle e-reader, but with a catch. The less-expensive Kindle will feature advertisements.

The company's new "Kindle with Special Offers" goes for about $114 -- that's $25 less than its ad-free counterpart, Amazon's Kindle Wi-Fi.

The Kindle's "special offers" and ads will appear on the screensaver and at the bottom of its home screen. Amazon plans to mix ads with daily-deal style discount coupons.

Amazon CEO Jeff Bezos says his company is working hard to make Kindle affordable to everyone.