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Budget rental car targets drivers with advertisement deals

Budget is beginning to offer discounts for drivers willing to drive their rental cars with advertisements on it.

August 1, 2011 12:00:00 AM PDT
You could soon find some deep discounts on your next rental car purchase, if you're willing to drive a car with an advertisement on it.

Budget, which is based in Boca Raton, Fla., is testing out a sponsored vehicle rental campaign in its major hub of Atlanta.

Twenty five of its most frequently rented cars and SUVs will be equipped with an ad and will be offered to drivers at a substantially reduced rate.

Budget customers have already taken advantage of the program. One reserved an SUV for four days, paying $88 instead of $300.

The Budget campaign is set to continue through Nov.

The Associated Press contributed to this story.