"The perfect beer for removing 'no' from your vocabulary for the night," the copy read in full. Photos of bottles with the slogan went viral on social media on Tuesday with widespread complaints about the slogan, particularly at a time of national debate about college rape.
Bronx Congresswoman Nita Lowey took to Twitter to criticize the campaign:
RT if you agree @budlight #UpForWhatever campaign should promote responsible - not reckless - drinking. #NoMeansNo pic.twitter.com/EFxwi2nZ4w
— Nita Lowey (@NitaLowey) April 28, 2015
Anheuser-Busch responded with a tweet of its own: "We missed the mark on a new Bud Light bottle, and we regret it."
"We would never condone disrespectful or irresponsible behavior," Alexander Lambrecht, vice president, Bud Light said in a statement. "As a result, we have immediately ceased production of this message on all bottles."
The Associated Press contributed to this report.