'Maisel Day' brings 1950s-inspired prices to SoCal restaurants, hotels, gas stations and more

WEST HOLLYWOOD, Calif. (KABC) -- Dozens of business across the Southland are offering vintage prices from the 1950s in celebration of "Maisel Day."

Iconic establishments are offering marvelous deals on goods and services to celebrate "The Marvelous Mrs. Maisel." The markdowns are part of Amazon's Emmy promotion for the hit show, which is up for 20 nominations. Voting started Thursday.

30-cent gasoline at a Chevron station in Santa Monica caused major backups at the pumps and long lines spilling into the street. The gas station, located at 1819 Cloverfield Blvd., was temporarily shut down after droves of drivers raced in for the discounted fuel. Santa Monica police were called to direct traffic, and the station was reopened by mid-morning. Gas is available for the marked down price for up to 20 gallons.

In honor of the show's 1959 setting, the prices at Mel's Diner reflected its mid-century interior - which includes authentic vintage seating, table jukeboxes and decades-old photographs. A burger with fries runs 50 cents, while milkshakes and a slice of pie cost 30 cents.

A patron at Mel's said he plans to take advantage of as many deals as possible.

"It's amazing. I'm getting ready to go over to the Roosevelt Hotel to book a room for $40, I mean it's unbelievable," Justin Frerichs said.

Here's are some of the other deals hitting the Los Angeles area on Aug. 15:

Pink's Hot Dogs

Hot dog - 59 cents

Cafe 50's

Chocolate, vanilla or strawberry milkshakes - 30 cents

Susie Cakes

Pink vanilla and pink chocolate cupcakes - 25 cents (limited to two cupcakes per person)

McConnell's Fine Ice Creams

Scoop of ice cream - 25 cents

Art's Delicatessen

Corned Beef, pastrami or turkey sandwich - 99 cents

Philz Coffee

Rose coffee - 50 cents

Hollywood Roosevelt and the Sportsmen's Lodge Hotels

One-night stay - $40

Hollywood Improv

Admission - $1

Bellacures

Manicure - $2

Drybar

Mrs. Maisel-inspired look - $2

Blushington

Full-face makeover - $2.50

Gornik & Drucker

Haircut - $3

The Grove Shine

Shoe shine - 75 cents