Music legends Dr. Dre, Jimmy Iovine break ground for new USC academy

Thursday, October 12, 2017
Dr. Dre, Jimmy Iovine break ground for new USC academy
Dr. Dre, Jimmy Iovine break ground for new USC academyMusic business legends Dr. Dre (center left) and Jimmy Iovine (center right) broke ground for a new USC academy on Wednesday, Oct. 11, 2017.

LOS ANGELES -- Music business legends Dr. Dre and Jimmy Iovine broke ground Wednesday for a new academy named for them at the University of Southern California.

The Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation will focus on four areas: art and design; engineering and computer science; business and venture management; and communication.

The goal is to offer students an interdisciplinary approach that encourages entrepreneurial spirit while training them in technical and business skills.

"I'm hoping that it will bring to them independence of thought to be able to work in the world between technology and liberal arts," Iovine said.

In 2013, the two music moguls donated $70 million to help build the 10,000-square-foot academy, which is scheduled to open in fall 2019.

Dr. Dre, born in Compton as Andre Young, launched his career with the influential 1980s rap group NWA, then became an established solo artist and producer.

In 2008, he launched the Beats by Dr. Dre headphone line. In 2014, Apple bought the brand for $3 billion, making him by some estimates at the time, the richest man in the hip-hop business.

Iovine started as a recording engineer and producer in the 1970s, working with artists such as John Lennon and Bruce Springsteen.

In 1990 he co-founded Interscope Records which, with its subsidiary Death Row Records, helped launch a number of influential hip-hop acts in the 1990s and 2000s, including Tupac Shakur and Eminem. Iovine worked with Dr. Dre to launch Beats.