In the spot for Edeka, a large supermarket chain in Germany, a grandfather is left home alone at Christmas because his family is too busy to visit. It happens year after year, and time after time the old man is left by himself at a long dining room table. Eventually, his family learns that he has passed away and they all return for his funeral. That's when they receive quite the Christmas surprise -- the old man isn't dead after all.
"How else could I have brought you all together?" he asks, before the family shares a joyful meal together.
The commercial is meant to demonstrate that being with loved ones is an important part of the holiday season, and we shouldn't let our lives get in the way of it, according to Laura-Mareike Hohls of the company's public affairs office.
"We would like to draw attention to the fact, that the time spent with family and friends is most valuable, especially in the fast moving world we are living in today," she told ABC in an email. "Christmas is the time to be together and to enjoy life."
The ad has been viewed 19 million times on YouTube in less than a week and has been met with both positive and negative reactions.
Some say the spot is both sad and heartwarming.
I just watched the latest Edeka commercial. I cannot help crying... #heimkommen— 練鬼 (@neru_ki) November 28, 2015
Others, though, challenged the ad's premise, calling the grandfather's methods into question.
please don't induce the grieving process on your family to get them to come home for Christmas??? #heimkommen— Heather Moore (@heathermanure) December 1, 2015
What do you think? Did it inspire you to go home for Christmas? Let us know in the comments.