Kanye West to bring Yeezy brand, but not sneakers, to Gap

Kanye West is bringing his Yeezy brand to Gap.

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Friday, June 26, 2020
Kanye West to bring Yeezy brand, but not sneakers, to Gap
Kanye West is bringing his Yeezy brand to Gap. But Yeezy footwear, made with sneaker company Adidas, won't be sold at Gap stores.

Kanye West is bringing his Yeezy brand to Gap.

The rap superstar will design adult and kids' clothing that will be sold at Gap's stores next year. Yeezy is best known for pricey sneakers that sell out online quickly. But Yeezy footwear, made with sneaker company Adidas, won't be sold at Gap stores.

Kanye West has made a $2 million donation to support the families of George Floyd, Ahmaud Arbery and Breonna Taylor, a representative for West told CNN.

On Friday, West tweeted a photo of what the collaboration might look like: bright colored hoodies, jackets and T-shirts. Shares of the retailer soared nearly 30%.

West has a history with Gap. He worked at one of its stores in Chicago as a teenager. And he told Vanity Fair magazine back in 2015 that he wanted to be creative director of the brand.

As part of the deal announced Friday, Yeezy will receive royalties and possibly Gap stock if the line sells well.

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