LA fashion designer overcomes adversity, moves forward teaching diversity, tolerance

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Thursday, June 3, 2021
LA designer overcomes adversity, now inspires younger generation
L.A. designer Jermelle Pitts has overcome many challenges in his career to find success as an underwear designer. He wants to pay it forward to mentor other young designers, teaching diversity and tolerance.

DOWNTOWN LOS ANGELES (KABC) -- Starting a new business is never easy. Designer Jermelle Pitts says he encountered more obstacles than expected.

"I think some of the challenges that I faced being a Black gay designer in the industry is still not that inclusive. It's still very far behind the curve when it comes to being inclusive of Black gay designers," says Pitts.

He says that didn't deter him. He has a passion for designing men's underwear. Five years ago, he approached apparel manufacturer Shon Simon with his idea for starting up Greatwood underwear.

"We were basically just going over some ideas and I got so excited once I heard him come up with a name and his concept and I was like go for it," says Simon.

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For today's buyers, Simon says the underwear uses sustainable fabrics.

"On the inside of his underwear, he has an orange lining and this orange lining is an eco-friendly fabric. It's anti-microbial, antibacterial and it holds odor in a way that keeps you fresh," according to Simon.

And it's all designed and manufactured in downtown Los Angeles. Pitts is keeping it local. Now he is a mentor for other young designers. Just like the many colors and textures of his fabrics he is also teaching diversity and tolerance.

"I like to be inclusive I like all sorts of ideas and things like that. With Greatwood we just want to inspire and keep everything inclusive and include everybody no matter what race, sexuality or anything like that."

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