Victoria's Secret ad campaign ignites outrage across social media

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Monday, November 3, 2014
Victoria's Secret advertisement
Victoria's Secret advertisement
KGO

Victoria's Secret is under fire for an advertisement featuring models in skimpy lingerie, but it's not the photos causing controversy.



It's the words in the ad -- three small, but powerful words -- "the perfect body."



The ad features the same models you see in TV commercials, but the phrase is printed across the pictures.



Many say that sends a damaging message to women that everyone should look like the models.



"When someone looks at that, the tendency is to measure themselves against that ad," body image expert Sarah Maria said.



Critics started an online petition demanding Victoria's Secret change the words.



Victoria's Secret says the word "body" actually refers to a line of lingerie called "Body by Victoria."



It did not respond to the petition as of yet. However, the ad was still up on the company website on Thursday.



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