"You cannot get an NFL team interested in coming to Los Angeles until we get this," said developer Ed Roski.
The site is in City Of Industry, near the 60 and 57 freeways. Twelve-million people live in a 25-mile radius. The plan is to build the stadium into the existing hillside and it would blend into the surroundings. There will also be a huge retail complex
"So you need to combine it at a location where you can do an entertainment-type of development around it, so that the infrastructure that you put in for the parking, and the lighting, and all the things can be used the other 350 days a year," said Roski.
We've heard it before. Others have courted the NFL with stadium proposals at the Rose Bowl or the Coliseum. But millionaire developer Ed Roski, who built Staples Center, says this time it's different. It's all privately financed -- no taxpayer money at all.
"There's no taxpayer dollars to get," said Roski. "If there was, maybe we'd look at them, but they're not there."
Eyewitness News went to the proposed site, and people said it sounds good, but wonder if it will ever happen.
"It would be awesome, 'cause it's so easy to get here, there's so many different freeways you could take to get here, so the traffic wouldn't be that bad," said Kevin Delisle, who supports the plan.
"I think it's a good location, I guess," said passerby Diana Mitra. "A lot of people. Big football fans around here."
The big "if" of course is if they can get a team to come to L.A. If that happens, then the stadium could be built in two years.