Calif. may launch license plate ads for funds

SACRAMENTO, Calif. A recently passed senate bill would authorize the /*Department of Motor Vehicles*/ to study the feasibility and safety of converting traditional rear license plates into digital message boards.

Under the plan, the new plates would display advertisements or messages only when a vehicle came to a full stop for at least four seconds.

The revenue from those ads would go to the state.

The measure goes before the Assembly Transportation Committee next week.